Principal Advisors

Joe Sedlak, MBA, BSN, RN

Founder and Principal Advisor

20 YEAR HEALTHCARE TECHNOLOGY EXECUTIVE & REGISTERED NURSE

CCO • CRO • Head of Commercial • Head of Sales • Head of Client Success • Head of Clinical

EXECUTIVE PROFILE

Joe is a Registered Nurse and healthcare technology executive with more than 20 years of experience helping venture-backed health tech companies scale from commercialization through enterprise growth. His background features executive leadership roles across commercial operations, customer success, sales, clinical operations, and P&L management.

Joe brings the rare ability to translate clinical credibility into commercial success—building organizations that accelerate customer adoption, expand recurring revenue, and create enterprise value.

Repeatedly recruited by founders and CEOs to build the commercial engines that power growth, Joe develops scalable operating models, aligns cross-functional teams, and transforms customer relationships into long-term strategic partnerships. His experience spans ambient AI, remote patient monitoring, digital patient engagement, enterprise SaaS, acute care, senior living, and health systems.

CAREER IMPACT

SaaS + Health Tech Experience 20+ Years

Startup Executive Leadership 4X Head of Commercial

Executive P&L Responsibility $ 100M+

Net Revenue Retention 170%+

Gross Customer Retention 97%

International Commercial Growth 7 International Markets

Organizations Built & Led 40+ Professionals

Venture Backed Companies Seed through Series B

Logo of the insurance company, Insurify, with a stylized pink and dark blue design and the company name in blue.

Vice President, Head of Clinical Excellence & Client Success

➡ $225M raised, 6x CARR growth over 24 months

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Senior Vice President, Client Success and Enterprise Growth

➡ 2x CARR growth over 24 months

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Senior Vice President, Sales & Enterprise Go-to-Market

➡ Early sales motion implemented. Exit 24 months later.

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Senior Vice President

➡ #1 in KLAS x4, $35M under contract

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Vice President, Head of Client Organization

➡ 40 person account management org across 5 product lines, $100M under contract.

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What People Are Saying

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David Wright, MPH, NCCA NASM CPT

Former Chief Operating Officer, Vital

Former Senior Vice President, GetWellNetwork

I have known Joe Sedlak for more than 20 years—first as a nursing leader in a community hospital, later as a healthcare technology executive, and ultimately as a trusted member of my own leadership teams at both GetWellNetwork and Vital. I recognized Joe’s leadership potential from the moment I met him, and over the years, I watched him excel in virtually every role and challenge he took on.

Joe has an exceptional ability to quickly assess an organization, identify what is getting in the way of growth, and develop a clear, practical path forward. He brings a strong strategic mind, deep healthcare and technology expertise, and the operational discipline to turn strategy into measurable results. Just as importantly, he builds trusted relationships quickly - whether he is advising a senior executive, working alongside a client, or leading a team.

At GetWellNetwork, Joe led a 40-person commercial client organization across multiple product lines and played an instrumental role in expanding the company into international markets. He also led strategic and clinical consulting engagements with some of the nation’s leading health systems, helping them translate ambitious goals into actionable plans.

Years later, when I joined Vital as COO following its Series B financing, Joe was the first executive I recruited to build and lead our client organization. During his two years with the company, contracted annual recurring revenue grew from approximately $4.8 million to more than $10 million, with nearly three-quarters of that growth coming from expansion within existing client relationships. Joe built the early Customer Success and Professional Services teams, developed our client growth and land-and-expand model, and helped demonstrate measurable outcomes and return on investment that led to rapid expansion within one of the country’s largest health systems.

Joe’s clients trust him because he listens, understands their business, and tailors his guidance to what they genuinely need. His employees trust him because he creates clarity, brings people together, and invests deeply in their success. He knows how to set strategic direction, align an organization around it, and build the operating structure required to deliver meaningful results.

I would recommend Joe without hesitation to any healthcare technology company seeking an experienced advisor who can help it navigate growth, strengthen client relationships, scale operations, and build lasting enterprise value